Croatian Convention Ambassadors Programme

Croatia is becoming increasingly popular as a European conference destination as international event organisers show more and more interest in the country, evident in the recent global meetings and events trade shows.

To succeed in this field, the Croatian National Tourist Board has launched the Croatian Convention Ambassadors programme in collaboration with the Croatian Meeting Professionals Association. The programme aims to attract and motivate internationally acclaimed experts to consider Croatia and its cities for hosting business meetings organised by their international associations. 

Benefits for Croatian Convention Ambassadors

The Croatian Convention Ambassadors programme has been developed to re-encourage organising international associations’ conventions, which has been decreasing over the past two years. To that end, the programme offers free support in all stages of organising international conferences, from applying for tenders to their realisation. That includes advice from experts on preparing and producing the application and its presentation, as well as training and consultation through which the ambassadors can learn about the meetings industry, the process of event organisation, destinations, conference rooms, professional PCO agencies and DMC organisations, even representatives of local government. Financial support is also available for the preparation, production and presentation of the application, the organisation of the inspection visit or promoting the event to attract more participants.


In addition, the ambassadors are free to use various marketing and PR destination tools, and promotional materials for participants or take advice and recommendations for group activities and programmes before and after the meeting. Additional operational support is ensured via the tourist board system and the Croatian National Tourist Board’s representative offices and branch offices abroad. 

Who can become a Croatian Convention Ambassador?

Renowned representatives of academia, public institutions and organisations, and national associations who are members of various international and/or regional associations can be our ambassadors. The person must be actively involved in international institutions and corporations as well as interested in bringing international business meetings to Croatia and organising them. 


There are many internationally acclaimed experts in various academic fields and areas of business from Croatia. The Croatian Convention Ambassadors Programme aims to applaud and reward their work and help them become internationally recognised for their achievements and, at the same time, to place Croatia high on the list of European conference destinations.

Join the cause – apply or recommend a candidate who you think should be a Croatian Convention Ambassador! The application form can be found here.

For more information on the Croatian Convention Ambassador programme, visit the official website.

If you have any questions, contact us via e-mail at hka@cmpa.eu .

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